Enhancing the Attendee and Visitor Experience: Attendees, visitors, and residents will see CTAs staffing visitor centers, serving meals, working attractions, directing traffic, giving speeches, and running cities.

It’s been 20 years since the Certified Tourism Ambassador™ (CTA) program first launched with a simple mission: to teach frontline workers, volunteers, and community leaders how to provide an outstanding visitor experience.

Discover how the Certified Tourism Ambassador program turns Greenville locals into hospitality experts. Learn to create unforgettable visitor experiences!

For 20 years, tourists, travelers, and explorers of all backgrounds have had a guiding network of trained professionals to help them discover what the best communities around the nation have to offer.

Sweetwater County Travel & Tourism (SWCTT) is celebrating a major milestone this month as it recognizes 17 local Certified Tourism Ambassadors (CTAs) who are marking their five-year anniversary with the program this year.