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Competitive Advantage

The Visitor Experience:
The Next Competitive Battleground

Millions of dollars are spent marketing destinations. But often very little time or money is focused on
THE EXPERIENCE visitors will have once they get there. In today's consumer-driven society where visitors text,
tweet and post everything, NOT focusing on the experience is a BIG mistake.

"CTAs are an important part of the tourism product."


Marketing CTA to Meeting & Event Professionals

Visit Anaheim continually reminds meeting and event professionals that they are a CTA destination.
Having their destination constantly “ramped up” to meet and service groups has often given
them a competitive advantage over other destinations.

COMPETITIVEADVANTAGEAanaheimCTA





"The concept of front-line staff takes a on a whole new definition in Anaheim.

Here, we’re ALL front-line staff and we’re here to take care of your people."


Destination Branding: Consistent Messaging Throughout Your Community

The CTA program was designed to be a natural fit to complement a destination’s
branding objectives. Powerful marketing at the front-line.

 

BRANDING & CONSISTENT MESSAGING

Through social media and networking events,
local administrators push frequent messages
to their CTAs and employers.

FUELS WORD-OF-MOUTH MARKETING

Front-line ambassadors work together to
enhance the visitor experience, leading to
important word-of-mouth marketing.

BROADENS THE MARKETING REACH

CTA helps broaden the marketing reach of the
destination well beyond what the DMO
marketing budget affords.

 

 

COMPETITIVEADVANTAGELakeCountyCTA

The Lake County, CA CTA program
is fueled totally by volunteers.
That’s CTA Pride!

 


To start a CTA program in your destination:

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