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What CEOs Are Saying




LOUISVILLE, KY

"We are proud that Louisville has over 1,200 CTAs. This national certification program helps us elevate Louisville as a meeting, convention, and leisure destination. We want our visitors to have outstanding service and the best experience.... CTA helps ensure this."

Cleo Battle, CDME, CTA
President & CEO
Louisville Tourism

ANAHEIM, CA

"The CTA program is the rallying cry that has brought the community together for over ten years. It has aligned the community to our goal of exceeding our visitor's expectations. Our businesses wave that flag. It unifies the community."

Jay Burress, CTA
President & CEO
Visit Anaheim

STOCKTON, CA

"Nothing is more satisfying than seeing the excitement about the destination and the drive to make a difference by our participants at the end of each certification class. You know you are creating true destination ambassadors."

Wes Rhea, CDME, CTA
Chief Executive Officer
Visit Stockton

BELLEVUE, WA

“Building and enhancing our Visitor Experience is a top priority of our Bellevue Destination Development Plan. The CTA program provides us the ability to certify and maintain a network of Hospitality and Tourism professionals that are empowered to deliver elevated service and experiences that are uniquely Bellevue.”

Brad Jones, CTA
Executive Director
Visit Bellevue

CALHOUN COUNTY, MI

“The CTA Program has brought positive exposure to tourism throughout our county and helped our industry be recognized as a leader in economic development and job creation.”

Linda Freybler, CTA
CEO
Calhoun Co. Visitors Bureau
Battle Creek, MI

GALVESTON, TX

“The program has helped us to align the divergent sectors of our highly dynamic industry and to speak with one voice regarding the amazing amenities, services and attributes our destination boasts. It was just what we needed.”

Michael Woody, CTA
Chief Tourism Officer
Galveston Island CVB

KENT COUNTY, DE

“Our CTA Program has educated community members on all of Kent County’s uniqueness to then Cheerlead our area to visitors. Reminding the community of the great things to see and do in our own backyard.”

Pete Bradley, CTA
President
Kent County Tourism
Delaware's Quaint Villages
Dover, DE

FLINT & GENESEE, MI

“The CTA program helps achieve our mission of maximizing economic and community growth in Flint & Genesee. With each new certification, our network of brand ambassadors grows — helping us to tell the great story of our region, increase tourism, and drive economic impact.”

Alaina Wiens, CTA
Director
Flint & Genesee CVB

LAKE HAVASU, AZ

“In Lake Havasu City, we love showing off our amazing community. The CTA Program provides our citizens with the confidence and skills they need to welcome our guests from around the world.”

Terrence Concannon, CTA
President & CEO
Go Lake Havasu

OKLAHOMA CITY, OK
NORMAN, OK
EDMOND, OK

“Extending visitor stays and enticing visitors to return contributes to our economic vitality. Our commitment to the CTA program reinforces our mission and helps continue to build partnerships with the chamber membership.”

Zac Craig, CTA
President & CEO
Visit Oklahoma City




SAN ANTONIO, TX

"For almost a decade, the CTA program has been a wonderful resource for San Antonio's powerful tourism industry. Now, as that industry recovers slowly but surely, CTAs will provide an invaluable connection between our community's residents and businesses and its visitors."

Marc Anderson, CTA
President & CEO
Visit San Antonio

BERMUDA

“As Bermuda continues to elevate its place in the global tourism space, ensuring quality customer service is crucial. Empowering our community to deliver consistent service levels in a way that reflects and affirms the Bermudian spirit of hospitality and aligns with our values translates to culturally authentic, memorable experiences that keep our visitors comping back each year. The CTA program is a fundamental part of the platform which is delivering these customer service improvements to the Bermuda hospitality product.”

Charles H. Jeffers, II, CDME, CTA
Chief Executive Officer
Bermuda Tourism Authority
Hamilton, Bermuda

LANSING, MI

"During the pandemic, we evaluated all expenses and determined the CTA Program was one of the most vital ways to keep our partners in hospitality engaged and educated to lead the highest level of experience for our visitors. After 10 years, we clearly see the value of the CTA Program for our community."

Julie Pingston, CMP, CTA
President & CEO
Greater Lansing CVB

COLUMBUS, OH

"Columbus is a city built on bold ideas and fueled by relentless optimism. As a community, we tend to dream big, and our CTAs are crucial in helping us turn today’s dreams into better tomorrows. This program is an invaluable asset in fostering a sense of pride among the thinkers and dreamers that call our city home.”

Brian Ross, CTA
President & CEO
Experience Columbus

LOUDOUN COUNTY, VA

"The CTA program will help us deliver on key components of our strategic plan, which is critical from the organization’s perspective. By community members sharing what they love about Loudoun, the role of tourism in our economy is elevated while deliver-ing an exceptional experience for our residents and visitors alike.”

Beth Erickson, CTA
President & CEO
Visit Loudoun

OLYMPIA, WA

“The CTA program is an essential component of our destination development mix. It not only helps inform and guide our guests, but it provides a critical link between our team and our community.”

Annette Pitts, CTA
C.E.O.
Experience Olympia & Beyond Olympia, WA

FORT COLLINS, CO

“We appreciate the CTA certification template and educational opportunity to increase knowledge for our service and front-line personnel.”

Cynthia Eichler, CTA
President & CEO
Visit Fort Collins

LEHIGH VALLEY, PA

“Our vision is to inspire experiences. The CTA program will provide our region with the resources to carry through that commitment and strengthen our regional pride.”

Alex Michaels, CTA
President & CEO
Discover Lehigh Valley
Allentown, PA

SWEETWATER COUNTY, WY

“The CTA program will become the vehicle that we use to deliver our local sense of pride & passion to each visitor that we welcome to the area.”

Jenissa Meredith, CTA
Executive Director
Sweetwater County Tourism Board
Rock Springs, WY




ANN ARBOR, MI

"The CTA program continues to be important to so many aspects of Destination Ann Arbor's mission. Whether it's workforce development, community engagement or destination development, the CTA program's stated objective to make every visitor encounter a positive experience continues to underpin our own goals."

Mary Kerr, CTA
President & CEO
Destination Ann Arbor

CINCINNATI, OH

“The CTA Program offers us a way to directly reach local residents with the message of our tourism industry’s importance and power."

Julie Calvert, CTA
President & CEO
Cincinnati USA

DOOR COUNTY, WI

"Through CTA program, we have forged lasting partnerships with our many businesses and created a bridge between our frontline employees and their understanding of how important their role in the 'big tourism picture' is. We look forward to continuing this program in Coor County for years to come."

Jack Moneypenney, CTA
President & CEO
Door County Visitors Bureau

GRAND RAPIDS, MI

“The CTA program has served as a sense of community pride for our destination. The program in Grand Rapids has not just attracted the obvious visitor service industry employees, rather a variety of passionate Grand Rapidians that want to step up and be positive ambassadors for our destination.”

Doug Small, CTA
President & CEO
Experience Grand Rapids


CASPER, WY

“The CTA program has allowed us to bring awareness to our front-line about how important/impactful their job is to our community. Everyone who lives in Casper has an opportunity to drive our economy forward through tourism. It’s been awesome to empower our CTAs with the tools and resources they need to make it happen.”

Brook Kaufman, CDME, CTA
Chief Executive Officer
Visit Casper

COLUMBIA, MO

“Having a core group of engaged individuals who believe in the importance of Columbia as a destination allows our organization to achieve its mission.”

Amy Schneider, CTA
Director
Columbia CVB
City of Columbia

IRON RANGE, MN

“The CTA program has helped us increase awareness of our organization, which is small, and helped build relationships in our communities.”

Beth Pierce, CTA
Executive Director
Iron Range Tourism Bureau
Eveleth, MN

FRANKLIN COUNTY, PA

“The impact has been very broad. There is a wide swath of individuals who represent the CTA Brand in Franklin County. The program is not just for front-line personnel who deal directly with visitors and tourists. There is a wide range of professions that have become certified through the program.”


Janet Pollard, CTA
Executive Director
Franklin County Visitors Bureau
Chambersburg, PA

TUCSON, AZ

“As Tucson and Southern Arizona work towards recovering from the negative economic impacts of COVID-19, Tucson CTAs play a vital role in turning every visitor encounter into a positive experience as part of our Tourism Master Plan.”

Brent DeRaad, CTA
President & CEO
Visit Tucson